About AEO Score

AEO (Answer Engine Optimization) is the discipline of making your business citeable by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude — when potential customers ask them for the service you provide.

AEO Score is a free diagnostic that checks 30 signals across your website, Google Business Profile, LinkedIn, note / blog, YouTube, and social profiles, then scores them across five things AI assistants look for: discoverability, comprehension, trust, conversion path, and improvement priority.

Who's behind it

AEO Score is operated by HEKN LLC, the team behind Emily Nakamura's AI Sherpa service (Japan) and Pharos (Chicago-area small business websites).